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Writing

Field notes

Short notes on product systems, UX architecture, and the structure beneath good products – written between the work, not instead of it.

AI UX

Smart results vs guided next steps

Some users need smarter results; others need guided next steps. Designing AI that adapts to a user's domain expertise – without becoming unpredictable.

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AI UX

Designing AI systems people can trust

AI in complex products can't be sprinkled on top – it has to be designed as a system: grounded in real objects, with clear jobs, progressive specificity, and the restraint to know when to stay quiet.

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UX Strategy

The 100x cost rule: how strategic UX investment drives growth and reduces risk

Fixing a UX issue after development can cost 100x more than fixing it in design. Why early UX is a strategy, not a luxury.

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UX Innovation

Product innovation doesn't start with sketching interfaces. It starts with structure.

Real innovation isn't aesthetic – it's structural. Start with objects, relationships, and actions before you sketch a single screen.

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Collaboration

Designers think in flows. Developers think in data. That's the real friction.

Handover tension isn't a process problem – it's a language problem. Start with objects, not just flows, and the friction disappears.

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AI UX

Here's how ChatGPT quietly breaks UX expectations

When an interface smooths over complexity instead of acknowledging it, consistency starts working against clarity.

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UX Design

Great design fails when it breaks mental models

LinkedIn hides your scheduled posts inside the 'create' flow – a lesson in modelling interfaces on how people think, not how the backend works.

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UX Design

Stop jumping into prototypes too soon

Prototyping before you've unpacked complexity turns design into guesswork. Clarity comes before Figma.

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Like how I think?

Let's apply it to your product.

If a note here maps to a problem you're facing, I'm happy to go deeper – or to put the thinking to work on your SaaS or AI product.

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