Curriculum Vitae
Matija Vojvodic
Product Design Lead · Product Systems Designer · UX Architecture
Designer with 8+ years across UX strategy, design systems, UI design and frontend development – specialising in clarity-first design for complex SaaS and AI products.
Work experience
Product Design Lead (Freelance) · Zenitech
May 2026 – Present- Leading product design for a complex AI-driven healthcare platform, balancing hands-on work across product strategy, UX architecture, and interface design with leading a team of 6 designers across multiple interconnected product areas.
- Bringing more clarity, consistency, and scalable systems thinking into workflows, interaction patterns, and collaboration between product, design, and engineering.
Senior Product Designer (Freelance) · Zenitech
Feb 2026 – May 2026- Focus areas: AI-assisted healthcare experiences, complex workflow and object modelling, IA and scalable UX systems, design systems, backend-informed UX, and cross-functional alignment.
- Working on a complex AI-driven healthcare platform, focusing on scalable UX systems, information architecture, and backend-informed product design.
- Collaborating closely with product managers, engineers, and designers to bring clarity and consistency across interconnected workflows, objects, and user states.
Founding Product Designer (Freelance) · AI Startup (Stealth)
Jun 2025 – Present- Defined the product architecture and object model, establishing the foundation for backend data structure and information architecture.
- Collaborated with the founding team to prioritise features and create clarity around UX direction and system logic.
- Designed the first MVP, conducted early quantitative user testing, and integrated insights into product flows.
- Developed scalable interaction patterns and documentation connecting design, engineering, and product workflows.
Principal Product Designer (Freelance) · Ostre
Jul 2024 – Present- Led the design and strategy of SaaS, AI-driven products – scalable UX systems, clarity in complex workflows, and alignment between design and engineering.
- Achieved 100% client satisfaction and reduced delivery time through structured process leadership and detailed documentation.
- Directed UX/UI and product design from concept to delivery, ensuring alignment with client goals, timelines, and strategic objectives.
Founding Product Designer (Full time) · Sweap
Nov 2021 – Jul 2024- Pioneered a comprehensive UI/UX overhaul as the founding designer – a 16% increase in user engagement and net dollar retention from 103% to 119% over two years.
- Contributed to a 26% ARR expansion through strategic design improvements and enhanced user experiences.
- Architected a handoff process across Figma, Confluence, and Jira, reducing turnaround times by 30%, and onboarded two designers and a project manager.
- Established and maintained the Sweap design system for scalability, consistency, and efficiency across all design work.
UX/UI Designer & Front-end Developer (Full time) · MATE Development GmbH
May 2019 – Nov 2021- Led the design of a simplified event creation process, cutting time-to-launch from over 60 minutes to under 10 – a 90% reduction – enabling 150 additional events annually.
- Designed a no-code website builder with reusable content, templates, styles, and modules for event registration pages, boosting customer retention by 16%.
- Led UX/UI and built virtual event platform during COVID-19, enabling 100+ clients to host events seamlessly.
UX/UI Designer & Front-end Developer (Freelance)
May 2018 – Jul 2019- Built a global check-in ticketing system for Turnfest, one of the world's largest gymnastics events, supporting registration for 15,000+ attendees.
- Collaborated with engineers and scientists from CERN on a real-time interactive map for the Internal Displacement Monitoring Centre (IDMC), used by organisations like UNHCR and UNICEF.
- Partnered with SaaS startups on features supporting their core product – performance led to full-time offers from two startups.
Leadership & mentorship
UX/UI Design Mentor · ReDI School of Digital Integration
Oct 2023 – Present- Guided design students through assignments and projects, encouraging exploration beyond initial requirements.
- Challenged designers to develop more comprehensive solutions and consider additional aspects of their problems.
Product Design Mentor · ADPList
Oct 2023 – Jul 2025- Provided 1:1 mentorship to junior and mid-level designers – portfolio and project reviews, process improvement, and new projects to grow their skillsets.
- Awarded ADPList Elite status for outstanding contribution to mentees' career development.
Awards
- ADPList Elite Mentor AwardRecognised among the top 30% of mentors on ADPList.2024
- Vaadin Collaboration Challenge AwardRunner-up among 120+ applicants for an innovative collaborative project-management app.2023
- Into Design Systems Hackathon2nd place – scalable design-system development and teamwork.2022
Skillset
Design & UX
Object-Oriented UX (OOUX)Information architectureUser-Centered DesignDesign ThinkingDouble DiamondUser interviewsUsability testingPrototypingPriority guidesScalable systemsVariables & componentsAI design systemsDocumentationDeveloper handover
Engineering & AI
HTMLCSS / SCSSJavaScriptReactVueBootstrapVaadinGitGitHubTerminalAPI integrationChatGPTClaude CodeLovable.devFigma Make
Tools & collaboration
FigmaFramerStakeholder managementCross-functional teamworkRetrospective facilitationMentoring
Education
- Faculty of Organisation and Informatics, Varazdin CroatiaInformation Technology in Business Application
- UdacityAdvanced Frontend React Development Bootcamp · 2018
- SPICED Academy, BerlinFull Stack JavaScript Development Bootcamp · 2018
- CareerFoundry, BerlinUX/UI Design Bootcamp · 2018
Languages
- EnglishFluent (full working proficiency)
- CroatianNative
- GermanIntermediate
Open to senior IC roles
Let's talk about your product.
I'm best for complex SaaS, AI product design, UX architecture, and design systems. If that's where you're hiring or building, let's connect.